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IntroductionThis guide is designed to give entrepreneurs and existing businesses an overview of European e-commerce legislation. It addresses key areas of legislation, how they affect business and ways that business might react to this legislation. In addition, this volume includes a number of "suggestions" which are generally based on a combination of legislation, best practice and the authors' experience. E-commerce covers a wide range of activities, from selling books to consumers to selling container loads of supplies to factories across the globe. Companies are selling everything from physical goods, to services, to digital products delivered over the Internet. Clearly it would be impossible to cover every piece of legislation that might affect every e-commerce enterprise. However, this book does cover the legislation that affects most e-commerce activities and focuses on business to consumer (more trendily known as "B2C"). For the entrepreneur who is planning to launch a dot-com company or the existing business who is planning to go from bricks-and-mortar to clicks-and-mortar (i.e. from selling out of a shop to selling both from a shop and via the web), it is essential to view their venture holistically. E-commerce is not just a matter of cutting edge technology. Rather, it is a combination of technology, marketing, legal circumstances and social impact. Those vendors who plan their venture and strategy taking into account the above will best succeed in business. This guide, of course, only touches upon the legal aspects of e-commerce and is meant to initiate entrepreneurs and small business owners to the basics of e-commerce legislation. Suggestions for further reading can be found in the appendix. |
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