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Taylor Nelson Sofres Interactive

Global eCommerce Report 2002

This is the 3rd year of the ‘TNS Interactive - Global eCommerce Report’. It has grown from covering 27 countries to providing insight into 37 marketplaces all over the world.

In each country, identical questions were placed on a nationally representative survey (omnibus) during early 2002. All omnibuses were run by companies in the Taylor Nelson Sofres Group.

Across these 37 countries, a total of 42,238 people have been interviewed.

All country results have been weighted as to be representative of the survey population.

This report was written by Arno Hummerston, Head of TNS Interactive Solutions Worldwide (country specific comments supplied by local TNS companies).

Romania

Internet access is very expensive for most Romanian’s, which limits the number of users in private households. Also the price for PCs is very high in comparison with average income levels.

Low Romanian e-commerce activity is characterised by:

• Low ownership of credit cards

• The low number of online shops

• Online banking is at a low level

• Legislation concerning security of transactions does not exist in this area

• Payment systems are based on e-ordering with offline payment.

www.tnsofres.com/interactive

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